Are you wondering how to find the perfect marketing agency for your business? Have you ever felt overwhelmed by the countless options and unsure whether to build your marketing team in-house or outsource it? Curious about which strategies and trends will set you up for success as you scale? This episode brings you insights from a marketing connector who has evaluated over a thousand agencies to help companies make the right choices.

Today I am joined by Behdad Jamshidi who started CJAM The Marketing Connector after realizing that most companies don't know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn't a one size fits all.

We break down the key differences between boutique and specialized agencies, the importance of strategy before execution, and how new technologies like AI are shaping the marketing landscape. You'll learn five actionable points: why company size matters when choosing an agency, the value of vetting more partners, the need for strong systems and processes, the significance of strategy, and how to spot the top performing 1% or 2% of agencies. We also discuss when to bring talent in-house and share tips to avoid common mistakes.

If you want to level up your marketing game and scale smarter, not harder, this episode is for you. Tune in, share with a fellow founder, and start vetting your next marketing partner with clarity and confidence!

In this episode, we explore:

Why Specialization Matters When Choosing Agencies
The Importance of Strategy Over Execution
Vetting Agencies Takes Time and Effort
Agency vs. In-House

"Just to find one good marketing agency, it takes three to five tries for a business to figure that out.

- Behdad Jamshi

Links:

https://cjammarketing.com/
https://www.linkedin.com/in/behdadjamshidi/
https://www.instagram.com/themarketingconnector_/

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Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

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E258 | Guide to Hiring the Right Marketing Agency with Behdad Jamshidi

Simplify to Scale Show

E258 | Guide to Hiring the Right Marketing Agency with Behdad Jamshidi