Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao

In this episode of the podcast, Dave Gerhardt interviews Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform. Holly discusses her non-linear career path into marketing, her role at HeyGen focusing on enterprise clients, and the marketing strategies they're employing, such as events and webinars. She also touches on the challenges HeyGen faces with SEO due to the rise of LLMs and AI-driven search results, and how they are adapting by focusing on video content and other marketing channels. The conversation explores the use cases for AI in video creation, including marketing, learning and development, and even unconventional areas like music videos and fortune telling, emphasizing AI's role in enabling creativity and streamlining video production.