Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent agencies can win, what the deal means for the hold-co hierarchy and key factors to track as the industry's future structure takes shape.

Dig deeper on the topics mentioned in this week's episode:

~Watch Brian and Ewan's day-one Omnicom takes on Breaking & Entering

~Everything to know about the Omnicom-IPG deal

~Inside Omnicom's new structure

~Top execs to know at new Omnicom

~Omnicom & IPG's joint Kenvue pitch

~The details on Havas and Horizon's joint venture

~Wpromote acquires Giant Spoon

~Inside Just Born's account review

~Recapping Publicis' acquisitions of Captiv8 and Influential

~Rewind: the failed Omnicom-Publicis merger

Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin

Ad Age Insider

Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin