Dickie Bush and Nicolas Cole co-host a masterclass on how to start writing online in 2025. They emphasize building a daily writing habit by making time, not finding it, and protecting sacred hours for writing. They stress the importance of having an idea capture system and thinking in lists to generate content. The hosts also discuss where to write in 2025, recommending X, LinkedIn, and Substack, and share a framework for generating content ideas by niching down on topics based on the target audience, price point, experience level, location, and demographics, all while solving a specific problem or achieving a desired outcome.
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