Founder-Led Sales: Landing Instacart & LinkedIn Without a Sales Team | Nexla

In this episode of the SaaS podcast, Omer Khan interviews Saket Saurabh, co-founder of Nexla, a data unification platform. Saket shares his journey of targeting enterprise customers from day one, despite having no initial customers or track record. He discusses how he leveraged his network for informational conversations, secured Instacart as their first customer, and navigated a financial crisis by implementing salary cuts and strategic downsizing. Saket also delves into Nexla's pricing strategies, his approach to founder-led sales, and how the emergence of AI has shifted their product development, leading to the creation of Express, a conversational data engineering tool.