E626: How Fake Reviews Work Off-Amazon

In this episode of the Ecomcrew Podcast, Dave interviews Allyse Slocum from TrustPilot about the importance of online reviews for e-commerce businesses, particularly those that sell on marketplaces like Amazon. Allyse explains that TrustPilot is an open review platform where anyone can leave a review, differentiating it from closed platforms. They discuss why businesses should focus on collecting reviews off-marketplace, emphasizing the non-linear consumer journey and the importance of building trust and improving SEO. Allyse highlights the significance of both product and store reviews, noting that the number of reviews often matters more than a perfect rating, and shares insights on managing negative reviews and combating fake reviews. She also details how businesses can get started with TrustPilot, including free options for claiming a business profile and collecting reviews.