Summary In this episode, Uri Geva shares the journey behind building Cookie Dough Bliss — a rapidly growing dessert brand built on joy, culture, and unforgettable customer experience. Uri discusses how he creates a fun, people-first environment, the leadership lessons learned from running multiple businesses, and the powerful mindset of “what is the goal?” that guides him through challenges. From early entrepreneurial chaos and legal battles, to owning sports teams, to launching a nationwide franchise, Uri opens up about resilience, extreme ownership, and building businesses that make people smile. This conversation is packed with insights about company culture, franchising, hospitality, leadership, and navigating the highs and lows of entrepreneurship.

Special Guest Uri Geva is the co-founder and CEO of Cookie Dough Bliss, a dessert franchise bringing handcrafted cookie dough and ice cream creations to communities across the country. A lifelong entrepreneur, Uri has built companies in sports, digital media, and hospitality — all centered around fun, culture, and exceptional customer experience. He also owns the Brazos Valley Bombers baseball team and has spent over two decades applying sports-style leadership principles to business. As a franchisor, Uri focuses on building franchisee-first systems, inspiring entrepreneurs to thrive, and creating brands that bring joy to families everywhere.

Chapters: 00:00 - Introduction and Welcome 04:00 - Creating a Fun, Joyful Dessert Experience 08:00 - Hiring and Team Building Philosophy 12:00 - Embracing Transparency and Entry-Level Culture 16:00 - Overcoming Entrepreneurial Challenges 20:00 - Lessons in Ownership and Leadership 24:00 - Sports Management and Parallels to Business 28:00 - The Franchise Journey: From Franchisee to Franchisor 32:00 - Scaling Up and Maintaining Core Values 36:00 - Transparency, Growth, and Listening to Feedback 40:00 - Personal Growth, Final Reflections, and Audience Call-to-Action

URI’S INFO: Website: https://cookiedoughbliss.com Franchising Info: https://cookiedoughbliss.com/franchise Email: uri@cookiedoughbliss.com LinkedIn: https://www.linkedin.com/in/urigeva/

PODCAST INFO: Website: https://FutureFactory.live Spotify: https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6 Apple Podcasts: https://podcasts.apple.com/us/podcast/future-factory/id1659895549 Amazon Music: https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL: Instagram: https://www.instagram.com/futurefactorypodcast/ Twitter: https://twitter.com/FutureFactoryFF Facebook: https://www.facebook.com/futurefactorypodcast LinkedIn: https://www.linkedin.com/showcase/futurefactorypodcast TikTok: https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1

ANTHONY'S SOCIAL: Instagram: https://www.instagram.com/anthonyamunategui/ Facebook: https://www.facebook.com/anthony.amunategui.3

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Building a Dessert Empire with Cookie Dough Bliss | Uri Geva

Future Factory

Building a Dessert Empire with Cookie Dough Bliss | Uri Geva