In this episode of Medsider Radio, we sat down with Colby Holtshouse, President and CEO of May Health.

May Health is developing a minimally invasive ovarian ablation therapy designed to restore ovulation in women with polycystic ovary syndrome (PCOS) and PCOS-related infertility.

Before May Health, Colby served as Global Medtech Commercial Lead at Organon, overseeing the worldwide launch of the Jada System following Organon’s acquisition of Alydia Health, where she held roles including COO, Interim CEO, and VP of Marketing. She has also held leadership positions at Pelvalon, AccessClosure, Medtronic, and Guidant.

In this discussion, Colby shares why early clinical evidence should be built in focused layers rather than oversized, all-at-once trials. She explains how a small, deliberate early launch can reveal the workflow nuances and real-world expectations no study ever captures. And she outlines why founders should define the raise first — and how clarity, preparation, and a deep understanding of strategic partners can dramatically accelerate the fundraising process.

Before we dive into the discussion, I wanted to mention a few things:

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Lastly, if you'd rather read than listen, here's a link to the full interview with Colby Holtshouse.

Build Evidence in Layers, Not Leaps: Interview with May Health CEO Colby Holtshouse

Medsider: Learn from Medtech and Healthtech Founders and CEOs

Build Evidence in Layers, Not Leaps: Interview with May Health CEO Colby Holtshouse