02 Dec 2025
55m

Season 6, Episode 20: Are chatbots driving eCommerce sales? (with Rishabh Jain)

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Mobile Dev Memo Podcast

In this episode of the Mobile Dev Memo podcast, host Eric Seufert interviews Rishabh Jain, CEO of Firmat Commerce, about the current state and future of AI in eCommerce. They discuss how brands are strategizing to improve visibility in AI search, the role of aggregators like Amazon and Walmart in agentic commerce, and the potential for one-to-one personalization using AI. Jain shares insights on how retailers are leveraging AI for customer service, personalization, and optimizing the on-site experience based on data from ad networks. The conversation also touches on OpenAI's Instant Checkout and the broader implications of AI for consumer surplus and the advertising ecosystem.

Outlines

Part 1: Introduction to Agentic Commerce

Part 2: Answer Engine Optimization (AEO)

Part 3: AI Strategy Beyond Visibility

Part 4: Personalization and Data Feedback

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