Major League Baseball’s Chief Operating and Strategy Officer Chris Marinak speaks with McKinsey innovation leader Erik Roth about how the league is using fan feedback, experimentation, and data to change a game steeped in tradition and culture to reach the next generation of fans. This season, MLB implemented rules changes that fundamentally altered the pace and action of the game and continues to embrace innovation and technology to improve the game and the overall fan experience.

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178. How Major League Baseball built an innovation machine

Inside the Strategy Room

178. How Major League Baseball built an innovation machine