“PMs who use AI will replace those who don’t”: Google’s AI product lead on the new PM toolkit | Marily Nika

AI-enhanced product management transforms traditional development workflows by leveraging generative tools to accelerate product cycles and improve strategic decision-making. Marily Nika, an AI product lead and educator, demonstrates how to compress complex market research and PRD creation into minutes using platforms like Perplexity and ChatGPT. By employing "tool hopping," product managers can generate high-fidelity prototypes via V0 and create compelling promotional videos with Sora to secure stakeholder buy-in. Beyond development, AI functions as an analytical engine, such as using NotebookLM to objectively evaluate pitch competitions based on impact and storytelling. These techniques shift the product manager's role from manual documentation to strategic visioning, enabling faster iteration and more effective communication of product value to cross-functional teams.