#722 - New Amazon Ads Features & Launch Tactics

In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Mansour Norouzi about strategies for Amazon sellers. Mansour shares his experience selling supplements in Canada, achieving $1 million in revenue, and his goal to reach $2 million. He discusses his product launch strategies, which include competitive pricing, focusing on advertising, and unlimited ad spend to rank products. The conversation covers new Amazon ads features like sponsored product videos and the Creative Studio, as well as Amazon data points such as Opportunity Explorer and search query performance. Mansour also provides insights on managing profitability amidst rising costs, experimenting with pricing, and using a hybrid approach to deals and price discounts. He emphasizes focusing on the basics and using new features to enhance strategies.