Lange & Sohne CEO Wilhelm Schmid's Take on the Watch Market and Luxury Timepiece Design

In this episode of Masters in Business, Barry Ritholtz interviews Wilhelm Schmid, the CEO of A. Lange & Sohne, at the Audrain Newport Concourse d'Elegance. They explore the parallels between classic cars and fine timepieces, focusing on design, craftsmanship, and heritage. Schmid shares insights into Lange's design philosophy, emphasizing purpose and authenticity, and discusses the brand's unique approach to watchmaking, including the meticulous handcrafting process and limited production. The conversation also touches on specific Lange models like the Odysseus and Datograph, the advantages of being a German watchmaker, and how Lange maintains its appeal to both current and future generations of watch enthusiasts while remaining somewhat of a "secret" in the broader market.