365 - From Clicks to Bricks: How Digitally Native Brands Go Massive in Retail

In this episode of DTC POD, Blaine Bolus interviews Martin Forde, co-founder and partner at Highline Brands, about transitioning digitally native brands into retail. Martin shares his experience from Dr. Squatch's successful retail launch and discusses strategies for emerging brands, including leveraging independent retail, online marketplaces, and understanding the retail supply chain. The conversation covers the importance of knowing your consumer, building a strong retail strategy, and the evolving role of brokerages in helping brands navigate the complexities of entering and scaling in the retail landscape. Martin emphasizes the need for brands to understand category dynamics, drive traffic to stores, and align their messaging with buyer needs.