I Tried Applovin for 30 Days – Here’s What You Should Know

In this podcast, Spencer Pawliw discusses Applovin, a mobile gaming advertising platform that is expanding into the eCommerce space. He shares his experience of trialing Applovin for a Shopify brand, detailing the platform's customer experience, performance metrics such as impressions, click-through rate, CPM, and return on ad spend. He compares Applovin's performance with platforms like Facebook, TikTok, and Pinterest using TripleWhale data, and emphasizes the importance of ad creatives for success on the platform. He also touches on audience demographics, campaign management, and payment methods, highlighting the potential of Applovin for direct-to-consumer brands.