Product vs. Performance: How Modern Brands Really Scale with Ari Murray and Stefani O'Sullivan (From Marketingland 2025) | Ep. 369

In this episode of The Marketing Millennials podcast, Daniel Murray introduces a conversation from Marketingland Festival 2025 featuring Ari Murray and Stefani O'Sullivan. They discuss the nuances between product-led and marketing-led growth strategies, using examples from Stodd, Savage X Fenty, and RØDE. Stefani shares her experiences and insights on structuring a growth organization, experimenting with product, and expanding into new platforms like CTV and retail media. The discussion also covers messaging consistency across different channels and the importance of community-driven platforms like ShopMy for launching a new brand.