E55: GTM AI Advice from a Salesforce & Siebel Veteran (Peter Grant, CRO @ You.com)

In The Revenue Leadership Podcast, Kyle Norton interviews Peter Grant, CRO of You.com, about AI transformation in sales and go-to-market strategies. Grant shares his experiences at Siebel and Salesforce, emphasizing the importance of adapting to the rapid changes brought by AI. He discusses how You.com helps enterprises leverage AI through grounded search, domain-specific contexts, and an AI factory model. Grant highlights the need for speed and scale in the AI era, advising companies to invest around 2% of their revenue in generative AI. He stresses the importance of integrating AI into existing workflows, fostering AI literacy, and creating a culture of continuous learning and adaptation within sales teams.