15 Years of Sourcing Secrets in 60 Minutes... | Kian Golzari

In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview Kian Golzari, a sourcing expert based in Dubai, about navigating the complexities of global manufacturing and supply chains. Kian shares his early exposure to international sourcing through his father's work in China and discusses strategies for dealing with tariffs, including legally separating product development costs from the cost of goods. He emphasizes the importance of building strong relationships with suppliers, visiting factories, and understanding the unique advantages of manufacturing in China, such as a skilled workforce and advanced infrastructure. The conversation also touches on the benefits of diversifying manufacturing locations and the growing appeal of Dubai as a business hub due to its safety, tax benefits, and strategic location.