24 Nov 2025
42m

Emily Campbell - AI UX Deep Dive

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Dive Club 🤿

In this episode of the podcast, Ridd interviews Emily Campbell, VP of Design at HackerRank and creator of Shape of AI, about designing great AI experiences. Emily shares her insights on how AI is changing the role of designers, shifting from "designers in the loop" to a "human in the loop" model. She introduces design patterns like "wayfinders" and "tuners" to help users interact with AI models more effectively. The conversation explores the importance of building trust and transparency in AI interactions, addressing potential risks and ethical considerations, and also touches on how design leadership is evolving in response to these changes, emphasizing curiosity, adaptability, and a focus on the overall service experience.

Outlines

Part 1: Introduction to AI Design

Part 2: Risks, Control, and Transparency

Part 3: Building Trust and Responsibility

Part 4: Design Process and Hiring

Part 5: Conclusion

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