How this CEO turned 25,000 hours of sales calls into a self-learning go-to-market engine | Matt Britton (Suzy)

In this episode of the "How I AI" podcast, Claire Vo interviews Matt Britton, CEO of Suzy, about how he leverages AI and automation in his company's go-to-market strategy. Matt shares a mega workflow built on Zapier that transforms customer call recordings into actionable insights. This workflow includes summarizing call transcripts, assessing customer sentiment, identifying keywords for Google Ads, generating coaching emails for sales reps, creating follow-up emails, flagging potential churn risks, and generating blog posts for content marketing. Matt emphasizes the importance of identifying core business problems and using AI to solve them, as well as the value of hands-on experience with AI tools for leaders.