Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app.

Links:

https://www.linkedin.com/in/marcowenisch/

https://www.taculator.com/

Topics Covered:

01:22 - How Marco went from $500 to $10,000 a month
04:49 - How Marco used Apple Search Ads to grow paid app downloads
09:33 - How Marco launched his subscription app
15:23 - How to get Apple Search Ads to show up when installs are low
18:27 - Keywords rain sounds vs "rain,sounds"
19:29 - Marco's conversion rate
21:40 - Any changes for iOS 14 update
23:41 - Youries Discover App Audit
30:28 - Is having a good landing page important for ASO?
31:29 - Should we develop Apple Watch and Apple TV
32:59 - How to plan out ad campaigns?
35:41 - floating Stopwatch App Audit
42:23 - Why Facebook over Google?
44:21 - TCG Companion App Audits
51:37 - How to target students with FB ads

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B7Dev.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

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Successfully Changing From Paid Apps to Subscriptions

App Marketing by App Masters

Successfully Changing From Paid Apps to Subscriptions