Today's guest is Ruben Dua who is the CEO of Dubb, the world's video communication platform for sales leaders. Based in Los Angeles, Ruben is the proud father of two, a drummer, and nature lover.

You will discover:
- How seeing his wife struggle with closing prospects helped him build the platform
- How he decided what features to build first
- How video can increase sales/customer feedback
- How he determined his pricing strategy
- How preselling the product helped its initial launch
- Creative ways that he's seen work with videos

Ruben Dua is the CEO at Dubb.

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849: How to Presell Your Product

App Marketing by App Masters

849: How to Presell Your Product