Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.

We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.

Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

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SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

Learn more by visiting SocialPeta.com.

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How User-Generated Content Ads Increase Installs by 30%

App Marketing by App Masters

How User-Generated Content Ads Increase Installs by 30%