In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT).

We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions.

We will also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought, including web-to-app tracking.