In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant.

Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing.

Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow.

You will discover:

✅ 7 new ASO tactics you need to test in 2025

✅ How to adapt your strategy across different growth stages

✅ What’s working now in ASO for both indie and enterprise apps

Learn More:

Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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7 New ASO Tactics to Use in 2025

App Marketing by App Masters

7 New ASO Tactics to Use in 2025