Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025.

In this session, you’ll learn:

🚀 Unexpected growth tactics that drive real installs

💸 How to scale without burning ad budgets

📲 The power of paywall experiments & pricing hacks

🤖 The role of AI in modern creative testing

🔁 What’s working right now across top-performing apps

These aren’t your typical growth tips — they’re battle-tested strategies with real results.

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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YouTube: ⁠AppMasters.com/YouTube⁠
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7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025

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7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025