MUST LISTEN: What We Taught 100+ GTM Leaders in Our Invite-Only Workshop

This GTM Live podcast episode, derived from a Passetto workshop, features Carolyn Dilks and Amber Victoria discussing the limitations of traditional funnel models in B2B go-to-market strategies and introducing the GTM factory model as an alternative. They emphasize the importance of tracking engagement and prospecting stages, along with relevant data sources, to gain end-to-end visibility and improve pipeline creation and revenue generation. The discussion covers essential data dimensions, measurement ecosystems, and the need for granular stage visibility to optimize marketing and sales efforts.