Weekly Buzz 11/20/25: Black Friday Live | Rufus Gets Upgrade | New TikTok Shop Tools

This episode of the Serious Sellers Podcast by Helium 10 delivers the weekly buzz in the e-commerce space, covering Amazon, TikTok Shop, and Helium 10 updates. Bradley Sutton reports that Amazon's Black Friday deals are live, and he explains how to add the Black Friday deal badge to listings. The podcast highlights Helium 10's new feature, making TikTok Shop tools available to Platinum members. Amazon's AI assistant, Rufus, gets upgrades, including the ability to add items to cart, find top deals, and auto-buy items at a set price. Shivali shares a strategy on how to use Helium 10’s eBay price checker to protect Amazon buy box. The podcast also covers TikTok Shop's record-breaking quarter and incentives for retailers. Additionally, Helium 10 introduces a new AI assistant for Elite members. Finally, the episode discusses Amazon's Seller Challenge, which allows sellers to request more detailed information about enforcements on their accounts. The episode concludes by promoting Scale Stories by Helium 10, a reality TV show series.