20 Nov 2025
57m

462: Polly: Lessons on Building a 7-Figure SaaS on Slack's Platform - with Bilal Aijazi

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The SaaS Podcast - Growing Profitable AI SaaS & AI Agents

In this episode of the SaaS podcast, Omer Khan interviews Bilal Aijazi, co-founder of Polly, an engagement platform integrated with tools like Slack, Teams, and Zoom. Bilal shares Polly's origin story, starting from an email-based tool to a viral Slack app, and discusses the challenges of monetization, identifying the right customer base, and navigating platform dependencies when Slack launched a competing feature. He emphasizes the importance of building a platform-agnostic product and focusing on high-value use cases like company all-hands meetings. Bilal also highlights the significance of resilience, continuous innovation, and direct customer engagement for SaaS founders, especially when building on existing platforms.

Outlines

Part 1: Polly's Origins and Growth

Part 2: Monetization, Platform Dependency, and Sales

Part 3: Platform Strategy and Closing

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