In this episode, David and Steve sit down with Sarah Jarnicki, the Creator of BrandClave, the AI-powered platform redefining how hotel brands are created, validated, and brought to life.

Sarah shares her inspiring journey from growing up in Cincinnati to working in global commodities, traveling the world, and ultimately building a revolutionary system that predicts traveler desires before they hit trend reports.

We cover everything from:

How AI, emotional design, and Web3 will reshape hotels by 2030
Why traditional hotel branding is “broken” — and how BrandClave fixes it
How Sarah built a 7-day process that delivers fully investor-ready hotel brands
The rise of identity tourism, digital hotels, and immersive Web3 hospitality
Why Middle Eastern cities like Dubai & Saudi Arabia are leading hospitality innovation
How local culture, wellness, and technology will define the next decade of travel

Sarah also reveals her bold initiative to build the world’s first Web3 hotel, co-created with 100 influential women across hospitality, crypto, finance, and design. If you're a hotel developer, hospitality leader, futurist, or just curious about where travel is heading — this is a must-watch.

Watch the FULL EPISODE on YouTube: https://youtu.be/g7Lv21KxWjw

Links:
Sarah on LinkedIn: https://www.linkedin.com/in/sarahjarnicki/

BrandClave Hotels: https://brandclavehotels.com/

For full show notes head to: https://themodernhotelier.com/episode/234

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Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.

#234: Quickly Developing One-Of-A-Kind Hotel Brand Concepts | with Sarah Jarnicki

The Modern Hotelier

#234: Quickly Developing One-Of-A-Kind Hotel Brand Concepts | with Sarah Jarnicki