How to Measure Marketing Effectively with Sorin Patilinet | Ep. 366

In this episode of The Marketing Millennials, Daniel Murray interviews Sorin Patilinet, an author and marketing science enthusiast, about marketing effectiveness. Sorin shares his background in telecommunication engineering and his 20 years of experience in marketing for global organizations like British American Tobacco, Mars, and PepsiCo. The discussion covers the importance of data-driven decision-making, the limitations of focusing solely on ROI, and the need for a holistic approach to marketing that includes strategy, product performance, pricing, and distribution. Sorin also discusses the role of AI in content creation and the significance of understanding consumer behavior and psychology in marketing. He emphasizes the importance of measuring consumer behaviors over relying solely on surveys and advocates for creating better content rather than just more content.