EP #348] [ENG] - Tips to optimise your Amazon ppc campaigns - Vadim Soin

In this episode of The Ecommerce Lab By Ecomcy, host Vincenzo Toscano interviews Vadim Soin, Founder and CEO of PPC Jumpstart, about optimizing Amazon PPC for Q4. Vadim shares insights on preparing for increased costs per click, analyzing historical data using brand analytics, and adjusting budgets and day parting strategies. They discuss the importance of optimizing listings, leveraging seasonality keywords, and using Amazon Marketing Cloud. Vadim advises against negating keywords that perform well in broad match campaigns and introduces N-gram analysis for identifying negative targeting lists. His final tip involves using broad campaigns to capture new search terms during peak traffic periods.