615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon

In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Brandon Harahoe, VP of Montana Knife Company, an eight-figure brand that manufactures its knives in the USA and sells them directly through Shopify. Brandon shares the company's origin story, the challenges and benefits of manufacturing in the USA, and their unique drop model strategy. He emphasizes the importance of community building, content creation, and customer engagement through social media, particularly Instagram and YouTube, as key drivers of their success. Brandon also discusses their approach to email marketing, SEO, and their future plans for expansion, including a new facility and potential entry into wholesale and Amazon, while maintaining their commitment to quality and customer relationships.