The Big Themes:

SAP’s Flywheel Strategy: SAP introduced a compelling flywheel model that integrates applications, data, and AI to drive enterprise momentum. The idea is that integrated applications generate structured data, which then feeds a robust AI layer. As these layers build on one another, they create a self-reinforcing cycle of productivity, insight, and innovation—a flywheel effect. Unlike Microsoft and ServiceNow, which predict the collapse of applications in favor of agents, SAP asserts that AI agents will enhance, not replace, applications.
The Business Data Cloud and Databricks Partnership: A highlight of the event was SAP’s Business Data Cloud (BDC), launched in partnership with Databricks. This foundational layer brings together internal SAP data and external sources like Moody’s or climate models, enabling richer decision-making. SAP showcased real-world use cases, such as tariff fluctuation impact analysis across supply chains, to demonstrate the power of combining enterprise and contextual data.
Prompt Optimizer and the End of Prompt Engineering: SAP’s introduction of a “Prompt Optimizer” signals a shift in the AI interface landscape. Instead of manual prompt engineering, users will soon rely on AI to manage and optimize prompts across multiple large language models (LLMs), including ChatGPT, Claude, Gemini, and Perplexity. CTO Philipp Herzig even declared we’re at “the beginning of the end” of prompt engineering.

The Big Quote: "[Customers are] not ready to deploy AI and have that completely eliminate the need for apps. The data is just not there. So, maybe five years from now, let's see what progress we've made. But what's in the here and now is that customers are looking for applications."

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