#2285 AEO: How to make ChatGPT promote you

The discussion centers on Answer Engine Optimization (AEO) and its role in enhancing online visibility through AI platforms. Ethan Smith, an SEO expert, argues AEO is becoming crucial, with Webflow seeing 8% of sign-ups from LLMs. Smith highlights that while traditional SEO efforts benefit AEO, specific off-site optimizations like engaging on Reddit and YouTube are essential. He advises focusing on less crowded, niche topics to gain traction and emphasizes the importance of authentic engagement over spammy tactics. Smith also debunks the myth of LLMs.txt and advocates for a scientific approach to AEO, using control groups to validate strategies. He recommends leveraging affiliate mentions and optimizing help center content to improve AEO performance.