#100 AI in GTM: Now & Next – Janis Zech on “State of the AI Union” - with Laura Fu, Head of Revenue Operations & Strategy at DevRev

In this episode of the RevOps Lab podcast, Janis Zech, CEO and co-founder of Weflow, is interviewed by Laura Fu from the State of the AI Union podcast about AI use cases in go-to-market strategies. Janis shares insights from conversations with numerous revenue operations teams, discussing how AI is currently being deployed to enhance, rather than replace, human roles in sales and marketing. The discussion covers AI's impact on content creation, outbound strategies, deal pipeline management, and sales coaching, highlighting the potential for AI to drive productivity gains and improve sales effectiveness. Janis also addresses the challenges of AI deployment, including data sovereignty concerns and the need for AI solutions to deliver on their value propositions, and touches on how Weflow aims to provide a more affordable and user-friendly alternative to Gong by focusing on seamless Salesforce integration and customer-centric pricing.