The Viral Milk That Helped Set Off America's Protein Boom

In this episode of the Odd Lots podcast, Tracy Alloway and Joe Weisenthal interview Corey Geiger, lead dairy economist at CoBank, about Fairlife milk and the broader dairy industry. The discussion covers the unique aspects of Fairlife, such as its high protein content, extended shelf life due to ultra-pasteurization and aseptic packaging, and its distribution deal with Coca-Cola. Geiger explains the complexities of milk pricing, federal milk marketing orders, and the various classes of milk. The conversation further explores the business model of dairy farms, the impact of genomics on improving milk production, and the increasing revenue from beef sales. They also discuss dairy consumption trends, the rise of alternative milks, and the importance of trade and technology in the dairy industry's future.