Weekly Buzz 11/7/25: Amazon Rufus Has 250 Million Users? New KDP Translation

This episode of the Serious Sellers Podcast by Helium 10, hosted by Bradley Sutton, delivers the weekly buzz in the e-commerce world, covering Amazon, TikTok Shop, and Walmart. Key news includes Amazon's Q3 report highlighting sales increases and the impact of Rufus, Amazon's AI, on purchase completion. The podcast also covers Amazon's lawsuit against Perplexity over AI browser usage, new Helium 10 tools for TikTok shop product research, and Amazon's Kindle Translate for authors. Shivali Patel shares a strategy on using Helium 10 Audience for customer insights, and there are announcements regarding a new Brand Store Page Views metric for Sponsored Brands and a new P&L feature for elite Helium 10 members. Bradley Sutton will be at Amazon Unboxed in Nashville.