Agentic Commerce Explained: How AI Search is Reshaping eCommerce — Erik Wikander | Why Old SEO Is Dead, How Small Brands Can Win, How to Win in AI Search, How to Optimize Products for AI, What Is Agentic Product Optimization (#446)

In this episode of the Ecommerce Coffee Break podcast, host Claus Lauter interviews Erik Wikander, CEO of Wilgot.ai, about how AI is changing product discovery and online sales. Erik discusses the shift towards "agentic commerce," where AI agents handle product searches and purchases, and emphasizes the importance of optimizing product pages for AI search engines by providing rich, customer-centric content. He highlights that traditional SEO methods are becoming obsolete and that businesses need to adapt by using AI to understand and cater to local search patterns and cultural contexts. Erik advises brands to focus on relevance, context, and technical readiness to stay ahead in the evolving e-commerce landscape.