Who's Going to Dominate Search in the AI Era?

In this episode of the Voices of Search podcast, Tyson Stockton interviews Killian Dunne, founder of Telepathic, about the evolving landscape of search engine optimization in the age of AI. They discuss how AI agents are compressing the buying journey, the importance of detailed and unique product descriptions for AI search, and the shift towards relevance factors in search rankings. They also explore the potential for smaller brands to compete with larger players by leveraging AI and the increasing strategic role of SEO professionals. The conversation touches on the challenges of attribution in a multi-channel search environment and the future of user engagement metrics in AI-driven search experiences.