Webinar: Competitive Intelligence by Google Global Product Lead, Maayan Rossmann

In this monologue podcast, Maayan Rossman, a Global Product Lead at Google, discusses competitive intelligence and its importance in product management. She defines competitive intelligence as the systematic collection of information about competitors, customers, and the market environment to support strategic decision-making. Rossman explains how competitive intelligence influences product strategy, highlighting the four key components: customers, business, ecosystem, and competitors, using the example of Snapchat and Facebook to illustrate the impact of competition on product strategy. She then shares a five-step process for enabling competitive intelligence within a company: defining competitors, collecting data, analyzing insights, classifying the insights, and acting/communicating the findings.