If You Want to Grow An Audience in 2026, Do This!

In this episode of the Think Media Podcast, Sean Cannell interviews Pace Morby, a real estate investor, author, and TV show host, about building an authentic brand and community on YouTube. Morby emphasizes the importance of focusing on the "right" views by catering to a specific audience and creating content that resonates with their needs and problems. He shares his strategies for crafting compelling hooks, leveraging client interactions for content ideas, and documenting real-life transformations to build trust and connection. Morby also discusses the value of authenticity over highly produced content and the significance of building a community by genuinely caring for and helping others, which ultimately leads to long-term success and brand loyalty.