The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 362

In this episode of The Marketing Millennials podcast, Daniel Murray interviews Zaria Parvez, the former mastermind behind Duolingo's viral social media strategy and current Head of Social at DoorDash. Zaria discusses her journey of growing Duolingo's social media presence from 50K to 16 million followers by leveraging the brand's mascot, embracing an "unhinged" brand voice, and capitalizing on trends. She shares insights into Duolingo's content creation process, including the use of a writer's room and the "golden trifecta" framework for trend jacking, which involves aligning content with the brand's character, product, and mission. Zaria also emphasizes the importance of empowering social media teams, taking calculated risks, and fostering a strong sense of community. She also shares the differences in strategy between TikTok, Youtube Shorts, and Instagram.