What happens when a lifelong hotelier challenges the traditional franchise model — and discovers a better way to grow brands, revenue, and guest loyalty?

In today's episode, David and Steve sit down with Fredrick Schoener, Brand Director at Silverstone Inns and a lifetime hotelier known for his innovative approach to the hotel business, franchise models, and revenue growth.

Fredrick shares his incredible journey in hospitality — from front desk to owner, to brand director — and reveals why he believes membership-based hotel branding models will redefine the future of hospitality.

Today, you'll learn about:

How hotel owners can make money, even in tough markets
Why most properties rely more on OTAs than they admit
How Gen Z will transform hotel ownership and branding
Why thick franchise contracts hurt owners — and what to do instead
The mindset needed to grow from entry-level employee to brand leader

Watch the FULL EPISODE on YouTube: https://youtu.be/y7li-1ysP6g

Links:
Fredrick on LinkedIn: https://www.linkedin.com/in/fredrick-schoener-cha-a5153517/
SilverStone Inns: https://www.silverstoneinns.com/

For full show notes head to: https://themodernhotelier.com/episode/225

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Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.

#225: Hotel Membership vs. Franchise Models | with Fredrick Schoener

The Modern Hotelier

#225: Hotel Membership vs. Franchise Models | with Fredrick Schoener