I’m a total podcast junkie, and today I’m bringing you another episode in my 'Snips' series, where I share bite-sized highlights from fascinating conversations and add my personal commentary. This one’s a crossover between Commerce Media Matters and Mind the Model, a newer podcast that’s quickly made its way into my regular rotation (find both shows under 'Links & Resources' below).

The snips I’m sharing today tackle a fascinating and urgent question for our industry: What happens to a retailer’s data advantage when AI platforms like ChatGPT start processing transactions? Spoiler alert: the answer might not be as bleak as you think.

This episode is sponsored by Connected Commerce at Acosta Group

Timeline

[01:07] – Who owns transaction data in an AI-driven world?

[03:28] – Retailers gaining new data signals

[04:15] – Losing exclusivity vs. gaining context

[06:38] – Content as a competitive advantage

[09:01] – Owning content, audience, and data

[09:45] – Not all doom and gloom

Links & Resources

Listen to the Commerce Media Matters x Mind the Model crossover episode in full — AI: The New Face of Commerce
Subscribe to Commerce Media Matters
Subscribe to Mind the Model
Read my article While We Debate What's 'Really' Agentic, Retail Media's Foundation Is Already Shifting
Read my article Ads in AI Are Older Than You Think
Subscribe to Retail Media Breakfast Club's daily newsletter
Follow Kiri on LinkedIn

How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model]

Retail Media Breakfast Club

How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model]