28 Oct 2025
14m

What if you could talk to your favorite character in a movie? | Christoph Lassner

Podcast cover

TED Talks Daily

This TED Talks Daily podcast features Elise Hu introducing AI engineer Christoph Lassner, who discusses "Content 3.0" and the future of entertainment using generative AI. Lassner describes Content 1.0 as view-only, Content 2.0 as user-uploaded, and Content 3.0 as user-generated with AI. He envisions a future where viewers co-create narratives with AI, interacting with characters and worlds in unprecedented ways, and highlights the economic and creative shifts this new form of content could bring, emphasizing the potential for personalized and dynamic storytelling.

Outlines

Part 1: Introduction to Content 3.0

Part 2: Potential and Narrative

Part 3: Challenges and Future Outlook

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