How Niching Down Helped This Agency Scale Smarter with Tyler Smith | Ep #848

In this episode of the Smart Agency Masterclass, Jason Swenk interviews Tyler Smith, the president and owner of Matato, a food service-focused brand strategy and creative marketing agency. Tyler shares his accidental journey into the agency world, starting with selling Kirby vacuums door-to-door and eventually leading to owning a marketing agency. He discusses the evolution of his agency, its focus on the food service industry, and the importance of content marketing and sales strategies. Tyler emphasizes the value of flexibility, problem-solving, and curiosity in growing an agency, and Jason highlights the power of podcasting for niche audiences.