From Payments Data Chaos to Agentic Commerce: A Founder’s Vision with Roberto Kafati, Co-Founder & CEO at DEUNA

In this episode of Entrepreneurs on Fire, John interviews Roberto Kafati, CEO and co-founder of DEUNA, about his journey in simplifying global payments and powering next-generation commerce. Roberto discusses DEUNA's evolution, starting with a one-click checkout solution and transitioning to AI-driven payment infrastructure. He emphasizes the importance of resilience, long-term vision, and focusing on solving merchants' pain points. Roberto shares insights into how DEUNA extracts and utilizes data to provide AI-ready solutions for enterprises, particularly in detecting revenue leakages and improving efficiency. He also touches on the future of commerce, highlighting the role of agentic intelligence and the need for real-time data analysis and action. The conversation concludes with Roberto's advice for entrepreneurs on scaling their businesses by focusing on long-term goals, making small daily improvements, and maintaining a balance between personal and professional life.