EP #343] [ENG] - What does it take to make it in Amazon in 2025? - Neil Twa

In this episode of The Ecommerce Lab, Vincenzo Toscano interviews Neil Twa, CEO of Voltage Holdings, about strategies for scaling brands on Amazon using AI and data-driven approaches. Neil emphasizes the importance of understanding customer intent and aligning product listings with the Amazon algorithm (Cosmo) to achieve organic ranking and sales. He advises focusing on a specific customer avatar (women 27-40), optimizing listings for customer needs, and delaying PPC campaigns to allow the algorithm to properly assess the product. Neil also stresses the need for sufficient inventory and a willingness to take risks to capitalize on growth opportunities, sharing his experiences and offering actionable insights for both startup and established Amazon sellers. He also offers 10 free copies of his book.