In today's episode, hosts Steve Carran and David Millili sit down with Fredrik Sjoberg, the visionary CEO and founder of Maison — an AI-driven platform revolutionizing how hotels interact with guests and manage their digital presence.

Fredrik's story is extraordinary — from acting on national TV and earning a Ph.D. at Harvard to leading hotel chains and founding two hotel tech companies. He shares how his diverse background shaped his leadership style, why AI will redefine hospitality forever, and how Maison helps hotels tackle labor shortages, improve upsells, and become “agent-ready” in the AI era.

What You’ll Learn:

How AI is transforming the hospitality and travel industry
Why traditional SEO is dead (and how hotels should adapt)
How conversational booking and AI agents will replace websites
The importance of structured hotel data for discovery and direct bookings

This episode is sponsored by Maison: https://www.maison.cx/

Watch the FULL EPISODE on YouTube: https://youtu.be/D1KdWNEIC78

Links:
Fredrik on LinkedIn: https://www.linkedin.com/in/fredrik-sjoberg-6851174/

Maison: https://www.maison.cx/

For full show notes head to: https://themodernhotelier.com/episode/223

Follow on LinkedIn: https://www.linkedin.com/company/the-...

Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.

#223: Traditional SEO is OUT: How Hotels Can Get AI-Ready | Fredrik Sjoberg

The Modern Hotelier

#223: Traditional SEO is OUT: How Hotels Can Get AI-Ready | Fredrik Sjoberg